Menu
About PMU > Administration > Functions of Public Relations
Functions of Public Relations

Public Relations Department supervises and assesses public attitudes, and maintaining mutual relations and understanding between an organization and its public. It improves channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

1. Media Relations
  • Preparing position papers on issues of importance to the organization
  • Handling publicity
  • Issuing news of activities to external audiences
  • Establishing and maintaining contacts with the mass media
  • Handling responses to inquiries from the mass media
  • Coordinating media conferences and tours 
  • Tracking and evaluating media coverage

2. Guest Relations
  • Guest reception activities
  • Preparing visit agenda and other visit related matters
  • Conducting university tours
  • Preparing brochures, tour guides, tapes, videos, maps and other guest-related communications materials
  • Preparing gift items for the visitors

3. Publications
  • Preparing and publishing materials for public including dealers, agents, advisory bodies and employees
  • Helping out other departments to promote and publish event announcements and other event related advertisement materials

4. Marketing Publicity
  • Announcing new products or services and enhancements in products and services, though editorial channels of mass media
  • Developing and executing promotional materials
  • Participating in exhibits and marketing events

5. Others
  • Developing a good working climate for university
  • Providing PR Services to other departments (photographic services, providing gift items, and etc.)
  • Organizing PMU events
  • Providing public information
  • Managing sponsorship
  • Building and managing relationships with other companies