The field of marketing is consistently listed as one of the most steadily growing career path opportunities. The Kingdom of Saudi Arabia’s Vision 2030 emphasizes “vast marketing opportunities through social media and digital platforms” and promises to “facilitate access to these channels”. The Marketing and Digital Media program was established in response to these facts by providing a high quality educational environment and by responding quickly and effectively to labor market demands and to the requirements of the Kingdom in this field. The program provides appropriate professional preparation for students working toward careers in the area of marketing through the development and application of innovative educational approaches in a technologically advanced instructional environment. It prepares students to assume a wide range of professional marketing positions through an innovative curriculum and qualified faculty specialized in this field with high exposure to the industry. Graduates will have succeeded mastering an integrated and comprehensive curriculum that balances both applied experience and academic theory, and rigorous liberal arts coursework that adds an extra dimension to prepare them for a successful professional and personal life. Graduates will have developed and demonstrated critical professional capacities such as written and verbal communication skills, analytical abilities, multi-cultural competence, and team-building capabilities based on a mindset of social responsibility.