With the great team we have here at PMU in the College of Business Administration – Marketing & Digital Media Program, we have embarked on the new trip to accomplish a number of landmarks. Our new program seeks to graduate Marketing and Digital Content Specialists. Our students have an excellent track in employability, and our faculty are working hard and succeeding in publishing outstanding academic research output in top ranking venues in the world.

The team of professional faculty whose knowledge and aspirations are clear and high, whose efforts are relentless, and whose dedication toward servicing our student community is superb have prepared the grounds for an exciting and interesting track career in the domain. These highly qualified professionals are key to the successful achievement of our strategic goals and KPIs. This milestone is launched with the advent of the economic shifts in KSA with the 2030 Vision accomplishments.

With all this in mind, we see our role in the department of Marketing & Digital Media is to equip future Marketing & Digital Media professionals with the most up-to-date knowledge and tools in the field, to allow them to successfully play their competitive role in today’s global business environment and future’s economic success. We use cutting-edge research, and cognitive and educational mediums to prepare leaders who add value through content preparation, content creation, effective marketing, problem-solving and decision-making, toward prosperous careers and successful organizations. We cooperate with the available different professional entities to provide an educational path and experience with hands-on processes that open the doors for future ethical Marketing & Digital Media professional in the business world.

Welcome aboard our team, whether you are a student seeking a bright future in Marketing & Digital Media, a faculty looking for a successful career path, or a researcher aiming for deeper knowledge.

Dr. Bassem E. Maamari,
Chair, Marketing & Digital Media