The mission of the Business Administration program is to promote quality education by fostering a learning environment that advances the state of discovery and applied knowledge in business management and leadership through student engagement, innovative learning strategies, impactful research and interaction with society in promoting sustainable business.

• Preparing future business administration professionals by expanding graduate programs, offering interdisciplinary undergraduate programs, and through strategic academic partnerships.
• Enriching and developing intellectual resources in management science.
• Exploring innovative instructional methods and technologies in teaching management effectively.
• Providing quality and effective preparation for successful careers as business professionals and leadership.
• Establishing communication and exchange of ideas between the academics and the business community.
• Becoming a reputable management program in the Eastern Province of the Kingdom and beyond, by providing high quality education.
• Impacting the society by providing to international business community support for developing businesses active in the sustainability area.